Great post. The key to great storytelling, to my mind, relatability and believability. Can you relate to the characters in a story - either yourself, or someone you know? Can you believe that they would behave in that manner in those circumstances?
Good callouts, Chris. What I find compelling about the 3-minute rule is the fact that it’s not story for story’s sake, but very much in the service of sharing important information in a lightweight, easily-grasped and remembered format.
Great post. The key to great storytelling, to my mind, relatability and believability. Can you relate to the characters in a story - either yourself, or someone you know? Can you believe that they would behave in that manner in those circumstances?
Good callouts, Chris. What I find compelling about the 3-minute rule is the fact that it’s not story for story’s sake, but very much in the service of sharing important information in a lightweight, easily-grasped and remembered format.
Thank you for the article, Michael. Everything we say is a story, and some stories need these arcs to be simple, captivating, and effective.
Thanks, Svyatoslav- As a CEO and board member, I’m sure you could share many examples of how storytelling made the difference.