4 Comments
Mar 22Liked by Mike Goitein

Great post. The key to great storytelling, to my mind, relatability and believability. Can you relate to the characters in a story - either yourself, or someone you know? Can you believe that they would behave in that manner in those circumstances?

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Thank you for the article, Michael. Everything we say is a story, and some stories need these arcs to be simple, captivating, and effective.

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