Everything starts with customers and their needs (pains) simply because customers are the ones a business works for. I've thought a lot why this idea is both obvious and hard to learn for many. I've come to think that solving internal problems and talking to colleagues, not to customers, is a psychological comfort zone.
Everything starts with customers and their needs (pains) simply because customers are the ones a business works for. I've thought a lot why this idea is both obvious and hard to learn for many. I've come to think that solving internal problems and talking to colleagues, not to customers, is a psychological comfort zone.