Tropicana was just another example of that “me, me, me,” narcissistic approach, Bette.
For a rebrand to have that great of a negative impact is rare, but it makes sense through the lens of strategy and branding being about making and fulfilling promises and developing habits.
Anything that creates a pattern interrupt of an existing, engrained and positive habit both for your customers and your company should be considered very carefully, if at all.
Wow, I just looked at that Tropicana rebrand. Who in the world thought that was a good idea!?!
Tropicana was just another example of that “me, me, me,” narcissistic approach, Bette.
For a rebrand to have that great of a negative impact is rare, but it makes sense through the lens of strategy and branding being about making and fulfilling promises and developing habits.
Anything that creates a pattern interrupt of an existing, engrained and positive habit both for your customers and your company should be considered very carefully, if at all.
I get that but the new design was awful. I remember the new coke, old coke fiasco. Sometimes you just shouldn’t mess with success.