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Many thanks for another great article, Michael. It is very hard to make teams change their thinking and begin to look at the products from the customers' poit of view. I seems that the Bezos's approach is a great example of a tool that can be of much help.

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Thanks for the kind words - It's just surprising to me that more people don't do such a simple technique, Svyatoslav.

Unless, of course, you're an ex-Amazon employee, and you bring these techniques everywhere you go...

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Great article, Mike! There are a lot of takeaways to chew on. Thank you for the detailed content.

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Thanks, Timothy - appreciate it!

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